Thou Art

 

Welcome! This blog is a place for me to set my ideas down. I have a lot of them at random intervals of time and I’m always looking for a better way to express them. I figure a one-stop shop is the best thing for me, especially since it can double as a portfolio. Feel free to explore, read, analyze, and reach out!

You are what you have done up until this point, always ratcheting up and racing toward the you you’ll eventually be.

I want to communicate (with whoever decides to read this) that I am constantly thinking about shapes, letters, and numbers. My major (Marketing) and my minor (Sociology) have shown me how to analyze data and crunch numbers to get an idea of how society moves. As a result, I care just as much about how something is made as I do what it does. I often figure this out via reverse engineering. I take things apart and break them down into their most basic pieces, analyze each piece in its relation to the whole, and then put the thing back together (sometimes in a new way that makes more sense or feels more fun). It’s a highly statistical and curious approach to design, but it’s also my approach to life. So, perhaps that’s a good thing.

Thou Art is about words, but it’s also about art. It’s about the intersection of form and function. That informed my logo design quite heavily, as you can imagine. I wanted to combine the letters T and A into something that looked compelling and immediately evoked what I want people to feel more deeply upon exploring the site. I also wanted to convey that my design process is very much creating chaos so as to find order within it.

That’s where this logo comes in. It’s straight and minimal, so it looks fairly clean and ordered, but I got that idea from spreading out papers all along my desk. Papers full of other ideas, for countless other things. The way they had organized themselves on my desk, the way they were stacked and oriented, looked like this:

That was when I saw it: the chaotic stack of misplaced and disorganized papers created its own logo right before my eyes. I think it’s the perfect metaphor for my order-from-chaos process, and it just so happens to fit the name of the site. Go figure.

Thou art awesome for reading this much; I promise not all of them will be this long.

Thanks for visiting, thanks for reading, and thanks for being here.