Quarterfolds and posters are different for many reasons. Posters are printed on nice, glossy paper. They’re big, bold, and posted in public all over campus. They’re meant to catch the eyes of passers-by to get them to want to come see the show.
Quarterfolds, however, are a little more intimate. They’re what we hand out to people at events. They’re much smaller than posters. In fact, that’s where the name “quarterfold” comes from. Each one is a quarter the size of a regular sheet of 8.5″x11″ printer paper.
The “customer” journey is something I needed to account for when making these. Students (our customers) will either come and talk to us, look at the QFs, and walk away with one in-hand, or they’ll just absentmindedly grab one from us while on their way to class. They’ll glance at it or only really check it out once they get home.
I also needed to account for the mentality duality that I described in my previous post. I have to be bold, but I also have to be caring. With the poster I went with a more under-spoken, type-oriented route. I played around with the names of celebrities who committed suicide such that their names spell out SUICIDE.
For the QF, I wanted to catch more eyes more quickly. So I placed a large red splotch overtop the “d” in Suicide, and put the whole word on the silhouette of a profile of a head. It’s a graphic graphic, sure, but I think with the minimal information on it, paired with the washed out color palette, the inclusion of red in important spots really ties it all together to give it a cohesive voice. Suicide, E-52 Student Theatre, we donate proceeds to helping this cause. These are the three most important things people should know about the show.
I tried to be more sensitive with the QF and poster for the actual show than I did for the audition poster, and that’s because as I learned more about the show itself I learned more about what voice would be best to adopt. I landed on the color palette and dryness you see before you. I’ll make a separate post for the audition poster, though, since the design is a little different.
If you or someone you know has or is suffering from suicidal thoughts and is in need of a helping hand and a number they can call at any hour of the day, this is the number to call: 1-800-273-8255
Stay well, and take every day one breath at a time. It’s the only way to do it. There are always brighter days ahead.
Thou Art 